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Research papers

New consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Steve August, Alejandro Tanco
April 13, 2016
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Citation

August and Tanco (2016a, April 13). New consumerism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-consumerism